This guide is to help people understand what these three metrics are, how they are calculated, and why they should be taken into account for all digital marketing campaigns.
Engagement rank is a metric that shows how engaging a site’s content is based on the social shares, re-tweets, likes, and comments. Engagement rank can be calculated by dividing the number of shares by the number of followers. SEO click-through rate is the number of clicks that come from search engine results pages divided by the total number of search engine queries for this site. Traffic refers to all visitors that visit a site through any means other than search engines.
Introduction: What is Engagement Rank?
Engagement Rank is a metric used by Google to measure the quality of a webpage. Engagement Rank is calculated by the number of visits, page views, and time spent on a page.
Engagement Rank is calculated as follows:
1) Unique Views: Number of visits to a webpage divided by the total number of visits to all webpages that day
2) Visit Length: The amount of time people spend on a webpage divided by the total time they spend on all webpages that day
3) Bounce Rate: Percentage of visitors who visit only one webpage and then leave without visiting any other webpages during their session
How to Improve Your Website’s SEO-Efficiency with Engagement Rank
One of the most important aspects of SEO is engagement rank. It is the metric that measures how many visitors are staying on your site after clicking on an organic search result. This metric is very important for search engine optimization due to the fact that most people don’t return to pages they find uninteresting or irrelevant, which can lead to lower rankings.
A wordpress blog might implement different strategies for increasing their engagement rank in order to be more efficient in SEO. One way they might do this is by using widgets or plugins that increase social media engagement on their site, which will lead to higher numbers of visitors staying on their site for longer periods of time.
Some other ways a wordpress blog might improve their SEO-efficiency with engagement rank is by optimizing website content and clear navigation around the site,
How to Increase Website Traffic by Optimizing Your SEO & UX
Search engine optimization is a process of optimizing your content to rank higher in search engine results pages. It is a process that involves both on-page and off-page methods.
The two most important factors for your website to rank well on search engines are relevance of the content and the quality of the user experience. In order to get better rankings, you should update your content regularly, use search engine friendly URLs, make sure you have a good number of links pointing towards your site from other sites and use headings in order to highlight keywords.
Conclusion – How Engagement Rank and UX Influce the Success of an SEO Campaign
Successful SEO campaigns will always incorporate a sound and well-planned strategy and design. The engagement rank and UX of a website will have an impact on the success of a B2B SEO campaign.
An article published by the International Journal of Human Computer Interaction has found that usability has become more important than ever when it comes to successful SEO marketing. Content cannot be created in isolation, but instead must be created with very strong consideration for how users are interacting with it on the web.
Users are not willing to scroll through pages of content on-screen if they cannot find what they are looking for. A user’s experience with a site is also dependent on the quality of the design, which is why sites need to be visually appealing, easy to navigate, and responsive to different devices.
