HomeBlogSEODomain Authority Stacking (DAS): What Is It and Does It Still Works?

Domain Authority Stacking (DAS): What Is It and Does It Still Works?

Domain authority stacking is one of the oldest tricks in the book, so old that some are even wondering if it is still useful and worth spending time on. With so many different SEO strategies available, many overlook the good old domain authority stacking, so let’s quickly remind ourselves of what it is and how it works.

What Is Domain Authority Stacking (DAS)?

One of the SEO experts, Jimmy Kelly, initially developed Domain Authority Stacking as an SEO strategy. This tactic helps boost the rankings of a money site in SERPs by linking multiple authority websites. Such link building game could help your site and SEO campaigns.

Every website domain’s authority is ranked on a scale from 1 to 100, and obviously, the higher the score, the higher the authority of the website. It is believed that a higher domain authority score can improve the rankings of individual pages, so it helps page authority as well. Don’t strive to achieve 100. Having a better score than your competitors is all you need to prove your website is trustworthy.

So basically, what this strategy means is that you’ll be using numerous sites with high domain authority to grow the domain authority of your website. Many still can’t imagine doing search engine optimization of their content without applying DA stacking. 

How to Do Link Building?

First things first – you need great, excellent content, that is how you will draw many links from other highly ranked domains in your industry. That’s the best or most organic way to do DAS, but to achieve that, you need to have content that is worth linking.

On the other hand, there are sites with high page authority, meaning that the entire website does not really have high authority, but certain pages on it do have it, and getting those links is considered to be somewhat easier.

Another way is to search for high-authority websites in your industry that accept guest posts. All you need to do is to write good content – with the help of an AI writing software like Rytr.me or Jasper, include a link to your website, and submit it to the high authority site. Of course, don’t expect wonders after one submission, do as many guest posts as you can. 

Although getting links from smaller and irrelevant sites might be faster – don’t do it. Such a thing won’t improve your ranking, quite the contrary, it could harm it.

How to Get a High DA Score?

Like everything, DAS is also an algorithm-based strategy, so it is hard to predict exactly how many links with how high scores you need to achieve a certain result. However, having high-quality links leading toward your website is always a good signal for Google search console, so it can do no harm.

Tools You Should Use When Building Your Domain Authority

There are several online tools you should use to be able to track what is going on and how to optimize your strategy, and these are the best ones:

  • Ahrefs – helps with tracking who is linking what to your website.
  • Google Analytics – shows how people are getting to your pages, which is information you can use for optimizing your content strategy.

What Are the Pros of DAS?

Want to know why every SEO expert loves applying this strategy to boost its website authority? Here are a few pros of Domain Authority Stacking that might make you question your approach and do something differently.

  • It is basically a free method of building backlinks that can be applied to any website,
  • It increases the website’s domain authority,
  • It increases the page authority of linked pages,
  • It shows your website is trustworthy and reliable,
  • Improved SERP ranking,
  • Boosts visibility of the website,
  • Domain Authority Stacking service can be found for a reasonable price on websites providing SEO services, such as legit.com

What Are the Cons of DAS?

While some can’t imagine their content optimization without implementing DAS, others don’t find it essential and prefer to rely on some other proven SEO strategies. So, here are some of the main cons that skeptics like to point out when it comes to Domain Authority Stacking: 

  • It can be time-consuming if you can’t outsource it,
  • If used too aggressively, Google could recognize a link scheme and penalize your website,
  • It is not really proven that such content optimization works for SEO ranking, but it is definitely one of the factors,
  • It is believed that it works better for local SEO than for one on a national or worldwide level.

What’s the Difference Between Google Stacking and Domain Authority Stacking?

Although they are generally speaking very similar, to the point that some use them as synonyms, there are some differences between these two SEO strategies. When practicing Domain Authority Stacking, many websites with high domain authority are added to increase the authority of your website. Domain Authority Stack is a gathering of different gov, edu, and other links with high authority. 

However, Google Stacking refers to the constellation of Google apps around Google Drive that contain relevant information. Due to different Google entities that can be used in the strategy and minor variations, it is also known under these names:

  • Domain Authority Stack,
  • Google Stack,
  • Google Site Stack,
  • Google Cloud Stack,
  • Google Entity Stack,
  • Google Authority Stack,
  • Google Drive Stack,
  • Google Asset Stack,
  • Google Property Stack.

Which Platforms Can Be Used for Stacking?

If you want to test Google Authority Stacking, you can do it on pretty much any Google platform. However, these ones are most frequently used:

  • Google Doc,
  • Google Sheet,
  • Google My Business,
  • Google Slide,
  • Google Map,
  • Google Properties.

Do DAS Still Work?

Domain Authority Stacking is one of those tactics preferred among those who would rather be safe than sorry. It is questionable how much it really contributes and works for Google search results, but it can’t cause any harm, which is why many still don’t want to give up on it. With Google’s ever-changing algorithms, you never know what could happen, so if there is a strategy that helps build your website’s authority, that’s a reason good enough to continue implementing it.

Angelo Sorbello
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