Search engine optimization (SEO) is a process of improving the visibility of a website in a search engine’s unpaid results. Optimizing a website involves techniques that aim to improve its relevance to specific keywords, as well as its visibility when potential customers do an online search.
In this article, we will discuss the steps needed to recover from your penalty and what you can do to avoid future penalties with your SEO strategy.
Why You Got Penalized in the First Place
A penalty is a punishment for breaking the rules that determines your website’s ranking in organic search results.
It is not easy to avoid an algorithmic penalty, but there are a few things that you can do to recover from one.
If you are penalized by Google, it can be very difficult to get back on your feet. You might have to wait for weeks before you see any progress with your rankings.
So, why did you get penalized in the first place? Well, there are a number of reasons that this could happen. Below are some of the more common ones.
-Google doesn’t like content that has been copied from other sources
-You are stuffing your site with keywords in order to outrank competitors
-You have too many ads on your pages
-You have created unnatural links pointing back to your site (such as from Private Blog Networks (PBNs)
-Your site is not mobile friendly
How to Fix Your Site and Restore Rankings
When your website is penalized by Google, the first thing you should do is to find out what the cause of the penalty is. It might be due to poor quality content, thin content, keyword stuffing etc. You then need to fix that problem and wait for Google to crawl your website again.
A penalty can be caused by poor quality content or thin content. Poor quality content has many things wrong with it like typos, grammatical errors, incorrect use of keywords etc., while thin content has low-quality or irrelevant text which does not really provide any value to readers. There are some other reasons like keyword stuffing too but this article will focus on these two problems more than any other reason for penalties.
How you can Avoid Getting Penalized Again
Getting penalized by Google is never a good thing. It’s not only frustrating, it can drastically affect your search engine rankings and lead to lower traffic.
Using a trusted agency for your B2B SEO campaign like Linkdelta is the best way to make sure what you’re doing is following Google’s guidelines and terms.
Understanding why you were penalized in the first place is the first step. This will help you take the appropriate steps to remove the penalties and avoid them in the future.
More often than not, penalties are given for spammy practices like keyword stuffing or link schemes that are aggressively trying to rank your site higher on Google.